Bullyid App, a technology nonprofit operated by NMA Foundation, has joined the NCII Global Clearing Centre, an international initiative bringing together civil-society organizations to strengthen the global response to non-consensual intimate image (NCII) abuse.
The milestone builds on a relationship with StopNCII.org that began in 2021, when Bullyid App was invited by Facebook Indonesia to join the initiative as an NGO partner. Since then, StopNCII has become one of the standard resources we introduce during consultations and reports involving non-consensual intimate imagery, threats to distribute intimate content, and other forms of image-based sexual abuse. For Bullyid App, joining the Global Clearing Centre represents a natural next step in that work.
From referring survivors to participating in a global response
The NCII Global Clearing Centre is a pilot led by the Revenge Porn Helpline in collaboration with the UK Foreign, Commonwealth and Development Office. It works with NGOs around the world to improve the identification and removal of NCII and to strengthen cooperation between frontline organizations responding to intimate image abuse. Participating organizations receive training and support to deepen their understanding of NCII and use StopNCII systems, including hash matching and URL-sharing processes, as part of their response work. The initiative is also developing a Model National Response framework, designed to encourage shared good practice and stronger international collaboration.
Bullyid App is now listed among the Global Clearing Centre’s NGO partners alongside organizations working on digital rights, gender-based violence, and survivor support across several regions.
“Since 2021, StopNCII has been one of the resources we regularly introduce when someone comes to us because an intimate image has been shared, or they are afraid it may be shared, without their consent. Joining the Global Clearing Centre allows us to move from referring people to an important global tool toward contributing more directly to the international infrastructure responding to NCII,” said Agita Pasaribu, founder and executive director of Bullyid App.
How StopNCII works
StopNCII.org is a free tool designed for adults who are concerned that intimate images or videos of them may be shared without consent, or whose content may already have been distributed. Its approach is particularly important because the intimate image itself does not need to be uploaded to StopNCII. Instead, the process takes place on the user’s own device:
- A person selects the intimate image or video they want to protect.
- StopNCII generates a hash, often described as a digital fingerprint, from that file. The original image or video remains on the person’s device.
- The hash, rather than the intimate content, is added to StopNCII’s system.
- Participating technology platforms compare those hashes against content appearing on their services.
- When a match is identified, the platform reviews the content under its policies and can take appropriate action, including removal where it violates those policies.
- The individual can use their case information to monitor the status of the case or withdraw it.
This privacy-preserving approach is particularly important for survivors because it reduces the need to repeatedly upload, forward or disclose highly sensitive intimate material in order to seek protection.
StopNCII does not remove material from the entire internet. Its protection applies to participating platforms, which is why expanding both platform participation and the network of trusted organisations able to guide survivors remains critical.
Why this matters in Indonesia
Non-consensual intimate imagery is rarely only a content-removal problem. People seeking support from Bullyid App may also be experiencing sextortion, blackmail, coercive control, threats, account compromise, psychological distress, or uncertainty about their legal options. Increasingly, intimate image abuse may also involve digitally manipulated or AI-generated sexual content.
Our existing NCII support approach therefore combines confidential, non-judgmental assistance with guidance on platform reporting and removal, digital safety, psychological support, and access to legal information where appropriate.
Technology such as hashing can provide an important protective layer, but survivors also need people and institutions capable of understanding the context surrounding the image.
This is one reason the Global Clearing Centre model matters. It connects technical infrastructure with frontline organizations that understand local languages, cultural contexts, legal systems, and the realities faced by survivors.
Building a stronger response together
Joining the NCII Global Clearing Centre strengthens Bullyid App’s ability to contribute Indonesian and Southeast Asian experience to an increasingly global challenge. Online intimate image abuse rarely respects national borders. A survivor may live in Indonesia, the perpetrator may be somewhere else, and the content may circulate through platforms operated across several jurisdictions. Effective responses therefore require cooperation between civil society, technology companies, policymakers, and survivor-support organizations. Our objective remains the same as when we first began working with StopNCII in 2021: people should have practical options when intimate content is used against them without consent.
What has changed is the scale of what can now be built together. As part of the Global Clearing Centre network, Bullyid App will continue strengthening its NCII response, sharing frontline learning and contributing to a wider international effort to make intimate image abuse easier to identify, report, and address.
For people experiencing NCII, sextortion, or image-based sexual abuse in Indonesia, support remains available through Bullyid App.
About Bullyid App
Bullyid App is an Indonesian technology nonprofit operated by NMA Foundation providing survivor-centred legal, psychological and digital-safety support for people experiencing online harm and technology-facilitated gender-based violence. Its NCII Help Centre supports adults affected by the non-consensual sharing, threatened sharing or misuse of intimate images, including sextortion and image-based sexual abuse.
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